Published Date: 05/27/2014
By Reneé Watkins
Video Job Descriptions (VJDs) are nothing more than a short video clip used to describe a specific opening to a potential applicant. These are not meant to replace the typical text narrative of the job description and desired qualifications. Instead, they are meant to enhance and present a more personal viewpoint of a job opening.
Text narratives are often developed using the actual responsibilities and duties of the position, coupled with the required and preferred experience and education levels, with some help and guidance from both Human Resources and the hiring manager. Today’s job applicant lives in a world of Facetime, Skype, YouTube and other communications involving face-to-face contact across a website or wireless network. To some, the written word has become boring and uninteresting.
A personal touch can be a great way to capture the attention of a potential job seeker. That can be accomplished by having an existing team member describe their experience with the company or by having the manager describe the position and their management style in a VJD. This type of medium establishes a personal rapport with the candidate as if the manager or employee were speaking directly to the candidate. It also makes an impression that your organization is progressive when it comes to technology and social media.
The many advantages of using VJDs to enhance your job descriptions include:
- Message presented by someone working with or in this role on a daily basis
- Projects energy and excitement about the position not present in the written word
- Immediately establishes a connection between the applicant and the team
- Candidates will typically watch a video but may only skim a narrative
- Viewable and sharable on any mobile platform – extends reach to more people
- Facility video tours can generate excitement and interest
- Simple and inexpensive to create – does not require professionals
Consider enhancing your next few job opening announcements by creating a VJD as a link from the job description on your website career page and social media profiles.