LinkedIn Continues to Improve the Recruiting Process

Document created by 1050210 on Nov 17, 2014
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Published Date: 11/03/2014


Reneé Watkins

By Reneé Watkins


LinkedIn has announced two new recruiting tools to complement its existing strategy to make recruiting and hiring more efficient for companies. According to LinkedIn’s VP of Talent Solutions, Wade Burgess, “Today what differentiates an average company from a great company is talent. We are working to connect talent with opportunity at mass scale.”


Since 2003, LinkedIn has gained ground as an indispensable tool for recruiting and tracking an enormous pool of potentially qualified candidates. As a part of their overall strategy, LinkedIn offers a special profile for recruiters, allowing them to search far beyond their own connections and to issue and track outgoing queries using specific criteria.


Two new features are being added in early 2015 to provide even more flexibility for recruiters.


The first feature is referred to by LinkedIn as a “data visualization” tool. This tool will allow recruiters to “widen their net” strategically using geography, compensation and experience level. For example, you could be looking for talent to fill an opening in Raleigh, NC. Realizing Rocky Mount, NC is only a one-hour drive from Raleigh may lead you to look for candidates in that area as well. With “data visualization” it is much easier to geographically widen that net using Raleigh as a “base” without specifically changing your criteria to include Rocky Mount.


The second feature is a tool to help recruiters identify trends and patterns using previously successful hires as examples of those more likely to fit the corporate culture. For example, suppose your most recent successful hires came from the same school, or all worked for smaller firms as opposed to larger firms before joining your company. The existing backgrounds and experience of your most recent successful hires can be used automatically as criteria for seeking your next set of candidates.


LinkedIn currently hosts more than 300 million profiles of business professionals, who may or may not currently be active in seeking employment opportunities. The social network is hoping the use of tools such as data visualization and associated corporate culture patterns will aid recruiters in identifying that single perfect “needle in a haystack.”