By: Jill Feldman
It’s a brave new world for recruiting talent. No longer can we place a job posting on an online job board and assume the candidates will flock to us. Whether it’s the quantity or the quality of applicants, companies are finding it harder than ever to recruit and hire top talent. It’s a new world out there, and in a candidate-driven marketplace, many of our usual “active-recruiting approaches” simply aren’t working.
It’s simple. With the rise of technology and a focus on self-gratification, top candidates are in the driver’s seat and more in control of their careers than ever. They’re hyper connected, often having multiple career opportunities available at once and they’re not afraid to “job hop” to satisfy their goals.
Consequently, in order to hire top talent and succeed in this new world of recruiting, we must move away from our traditional methods and old school tactics and move towards “new world” thinking and “new world” tactics.
This kind of thinking involves:
- Focusing on finding a great employee who will serve the organization well beyond today and into the future.
- Selling the applicant on those aspects of the job and the company likely to be most appealing to him or her. This approach suggests applying the same tools to identify and appeal to applicants that you use to identify and appeal to customers.
- Focusing on defining the characteristics and qualities of a great employee and, then, using the methods that are best suited to provide you with information about an applicant’s abilities and aptitudes related to these characteristics and qualities.
- Identifying your best sources of great employees and tailoring your recruiting and hiring methods to best fit that target audience.
- Taking a much broader perspective on finding top talent and looking at not only the fit between the person and the job but also at the fit between the person, the company, the boss, the coworkers, etc.
Here are some “new world” strategies you can use to recruit and hire top talent:
Know Your Top Employees
Get to know your top employees. Where did they go to school? Where did they work before they came to you? What newspapers/magazines/blogs do they read (both work-related and non-work related)? What hobbies do they have outside of work? What community and/or charity events do they attend? The more you know about your top employees, the more information you will have to help you identify and appeal to great new sources of top talent.
Owning the Recruiting Function
Recruiting and hiring is NOT the sole responsibility of Human Resources. Anyone who has people reporting to them is responsible for recruiting and hiring. The new world of recruiting and hiring top talent requires that you and your organization help all managers own their role in recruiting and hiring. It also requires that you and your organization provide resources (e.g. training, online resources) to your company’s managers to help them improve and strengthen their skills in this area.
Involve Potential Co-Workers
One of the most important and often, most overlooked, aspects of hiring is the fit between an applicant and their potential co-workers. Employees can be one of your most effective recruiting tools. By sharing information about their work environment, employees have the potential to attract great talent. You can have employees do things like interview the applicant, give the applicant a tour of the facility, and take the applicant to lunch. These activities allow employees to share important, work-related information with the applicant. By creating ways for this happen, it shows both applicants and employees that you care about them.
Know and Sell What Makes Your Company Unique
Organizations that do a great job of recruiting and hiring top talent know their values and they know what makes them unique. Most importantly, they find ways to show who they are throughout the recruiting and hiring process. Organizations who understand this concept know who they are and they use creative ways to show who they are during the recruiting and hiring process.
Doing the same thing over and over again and expecting different results is no way to meet the demands of the new world of recruiting and hiring top talent. You must think differently and act differently to get different results. What are you doing to think differently and act differently about recruiting and hiring? If you aren’t thinking and acting differently, I can guarantee you that someone else is.
CAI’s recruiting team is dedicated to helping you with all of your recruiting needs. Whether it’s learning more about strategies for recruiting great talent, having us recruit for and fill your vacant positions, or simply answering a few questions, we’re here to help! Please feel free to contact me directly at 919-431-6084 or firstname.lastname@example.org.