The End of an Era: Martha Baldwin Retires from CAI

Document created by 1002047 on May 12, 2015Last modified by 1002028 on May 18, 2015
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Martha Baldwin 4x6 300dpi.jpg

For the past 27 years, Martha Baldwin was the “voice of CAI.”  Thousands of member callers were always greeted by her warm, friendly voice, and handed off with special care to the best person to meet their needs.  In this era where impersonal automated attendant systems are the norm, Martha took great pride in making sure callers felt welcomed and that they were handed off to a real person.  It wasn't unusual to hear Martha on the internal CAI intercom trying to find someone to help a member.  Anyone visiting our Raleigh office enjoyed Martha’s smile, a warm greeting and prompt attention.  CAI has always been known for great customer service and it all started with Martha who exuded our "member first" value. 


With that backdrop, it is with both sadness and excitement that we share Martha’s retirement decision with you.  Martha looks forward to focusing on her health and family in the next stage of her life.  She and her husband Jimmy plan to take frequent trips to Wilmington to spend time with their 2 beautiful grandsons.  Who could blame her! 


I know you join us in sending Martha congratulations and best wishes!  If you would like to send any memories and well wishes you can email Martha directly at


Martha, on behalf of the CAI staff and thousands of members, we will miss you, and will never forget the sound of your southern greeting on the phone (classic drawl with emphasis on the i……..”CAIiiiiiiiiiiiii”).