A recent survey conducted by the IBM Smarter Workforce Institute illustrates the importance of using multiple channels for recognizing employees for their accomplishments and contributions.
Over 19,000 workers in 26 countries participated in the survey, which produced the following key observations:
Obviously, recognition of employees is an excellent productivity and retention strategy. However, many organizations continue to rely solely on written and verbal recognition methods. According to the survey, 58% of employers use emails for employee recognition. This may not be the best way to reach today's millennial workforce.
The workforce of today includes many members of Generation-Y, who have grown up with the notion of instantaneous information access in almost every aspect of life- including work. Their expectation is to work with an organization that embraces the technology available to them and utilizes that technology to communicate wherever possible.
While there is not substitute for a face-to-face, verbal "thank you" to an employee, there are a number of channels for recognition which can be used in order to get the recognition to the employee faster, especially as our workforce continues to become more widespread geographically.
The use of Smartphones, online recognition applications and peer-to-peer videos are excellent ways to provide recognition more timely and re-enforce employee engagement. These methods allow for social recognition as well among fellow employees and peer work communities. Feedback, such as congratulations from other team members, can be almost immediate and multiplies the overall effectiveness of the recognition.
In order to engage, retain and improve the productivity of our workforce, recognition strategies have to evolve to effectively communicate with the changing workforce of today. There are numerous communication channels available which take advantage of social, mobile and other technologies utilized by Generation-Y and, in many cases, Generation -X. Using multiple channels of communication can offer interactive, frequent and immediate communication.
What recognition channels are you using to recognize your workers? Are you using enough channels? Are you using the right channels? I'd love to hear from you below.
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